Born Motivated Training | About
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Born Motivated Training is a community interest project founded by Jamal Lanre Shashore  for the sole purpose of delivering high impact personal development training and education services.

The project’s mission is to empower young people and adults of diverse communities, orientations and cultures with the mental tools, techniques and strategies to overcome personal obstacles and achieve any goal, dream or aspiration through self-motivation training workshops, seminars, motivational mentorship programmes and inspirational publications.


Founder’s Bio:

Jamal Lanre Shashore was born and raised in Lagos, Nigeria. His father was a journalist and his mother, a film editor in television broadcasting. Coming from, what many would consider, a privileged background, Jamal’s early childhood was happy and a bright future, seemingly, lay ahead of him. However, the breakdown of his parents’ marriage led to a long period of instability, uncertainty and personal hardship. In 2000, Jamal relocated from West Africa to the United Kingdom, in search of new purpose and meaning in his life.


Almost two decades later, having experienced unemployment, impoverishment, and at one point homelessness, not only has Jamal successfully transformed his adversities into personal triumph by realising his life-long dream of being a published author through the publication of  his two life-enhancing books (Self-Motivation Diary of a Born Optimist and Ten Statements), he also established  Born Motivated Training project to empower and inspire others to achieve their personal dreams.


Jamal studied Philosophy at the University of Ibadan, (Nigeria) and holds both a Diploma in Advanced Psychotherapy (A.S.C, Devon) and an Advanced Diploma in Performance Coaching from Newcastle College, UK.  After spending a significant portion of his first 10 years in the UK working in different roles within various sectors which included Retail, Hospitality, Financial Services, and  Sales and Marketing, the turning point for Jamal  came in the summer of 2009 when he was unexpectedly made redundant owing to ‘downsizing’ within the firm he worked for at the time. Penniless and homeless, he was forced to pause and reflect on the path he genuinely wanted to pursue in his life; and more significantly, how he could – on this new journey – utilise his natural talents, knowledge and experience to benefit the lives of others who are faced with similar predicaments and adversities he endured. In September of 2009 he commenced the first phase of his Born Motivated Training vision by enrolling himself on a Psychotherapy course alongside a Samaritans’ sponsored work-based training scheme in Counselling. On completion of his training programme in 2011, Jamal then spent the next two and half years engaged in voluntary work hosting mini personal development workshops and mentoring/counselling the clients and service users of leading wellbeing charities such as BeChar (PreBend Day Centre), Samaritans, and MIND. 


In 2017, Born Motivated Training – under Jamal’s stewardship – partnered with Mastroe – another Bedford based social enterprise  to design and deliver the ‘Vision and Motivation’ workshop to aid the unemployed in the Bedfordshire community in their transition back into gainful employment. In between Jamal’s Financial Protection Adviser role for a leading UK insurance intermediary and his running of personal development training  workshops, he also offers public speaking services  on the subject of ‘self-motivation, personal performance and productivity’  to audiences and groups; ranging from groups, associations, private firms and academic institutions.


He and his family currently reside in Bedford, United Kingdom.