Born Motivated Training | About
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Born Motivated Training is a  social enterprise and personal development training, coaching and consulting service  founded by Jamal Lanre Shashore to help individuals and groups in local communities achieve their personal goals, dreams and aspirations via the delivery of high impact group training workshops, motivational mentorship programmes and inspirational publications.


Our Mission: To become the leading global platform in personal development education by empowering people from all walks of life with the motivational tools, techniques and strategies to overcome obstacles, achieve personal growth, and career progression.


Our Vision: A world where people from diverse communities, orientations and cultures  can employ the ideas gained from our personal development education programmes to lead meaningful, productive and fulfilling lives.

             Meet our founder

Jamal Official Photo












Jamal Lanre Shashore is an author and personal development training and coaching consultant. Born in Lagos, Nigeria to a journalist father and a mother who worked as a film editor in television broadcasting, Jamal came from what most would consider a privileged background; a happy childhood and a seemingly bright future ahead of him. However, due to the breakdown of his parents’ marriage Jamal experienced a long period of instability, uncertainty and personal hardships hence his relocating to the United Kingdom in November of the year 2000 in search of new purpose and meaning to his life.


Almost two decades later, having experienced unemployment, impoverishment, and at one point homelessness, not only has Jamal successfully transformed his adversities into personal triumph by realising his life-long dream of being an author through his writing and publication of  two life-enhancing books (Self-Motivation Diary of a Born Optimist and Ten Statements), he also established the Born Motivated Training project to empower and inspire others to realise their dreams.


Jamal studied Philosophy at the prestigious University of Ibadan in Nigeria in West Africa and also achieved two Advanced Diplomas from the United Kingdom ; the first in Psychotherapy  from A.S.C Institute in Devon and the other in Performance Coaching from Newcastle College. After spending a significant portion of his first 10 years in the UK  working in a variety of sectors including Retail, Hospitality, Financial Services, Sales and Marketing, the turning point for Jamal came in the summer of 2009 when he was unexpectedly made redundant  owing to ‘downsizing’ within the firm he worked for at the time. Penniless and homeless, he was forced to pause and reflect on the path he genuinely wanted to pursue in his life; and more significantly, how he could – on this new journey – utilise his natural talents, knowledge and experience to benefit the lives of others who are faced with similar predicaments and adversities he had to endure.


In September of 2009 he commenced the first phase of his Born Motivated Training vision by enrolling himself on a Psychotherapy course alongside a Samaritans’ sponsored work-based training scheme in Counselling. On completion of his training programme in 2011, Jamal then spent the next two and half years engaged in voluntary work hosting mini personal development training workshops ; whilst also involved in the mentoring and counselling of clients and service users of leading wellbeing charities such as BeChar (PreBend Day Centre), Samaritans, and MIND.


In 2017, Born Motivated Training partnered with Mastroe – a Bedford based social enterprise – to design and deliver the ‘Vision and Motivation’ personal development training workshop to aid the unemployed in the Bedfordshire region in their transition back into gainful employment. In between  being contracted as an expert tutor delivering personal  and professional development courses for UK’s largest Adult Education charity – W.E.A (Workers Educational Association) – and his running of Born Motivated Training,  Jamal also engages in public speaking from time to time; focusing  on the subjects of ‘self-motivation, personal drive, performance, and productivity’.


He currently resides with his family in Bedford, United Kingdom.